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UFC inks digital pay-per-view distribution deal with FITE TV

UFC expands digital PPV reach with new US distribution deal

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The UFC has expanded its already considerable digital footprint with the announcement of a new digital partnership deal with combat sports network FITE TV.

The deal, which launches on Saturday September 9, will see FITE TV broadcast the UFC’s pay-per-view events via its digital streaming platform to customers throughout the United States.

The first event will be UFC 215: Johnson vs Borg from Edmonton, Alberta, Canada as the UFC brings a card featuring two world title fights to Rogers Place on September 9.

The deal will also see FITE TV stream other fight week content from the UFC, including official press conferences and weigh-ins, ahead of the promotion’s numbered pay-per-view events.

Fans purchasing the event in the United States will be able to stream the event live on their desktop via the FITE.TV website or on their mobile device via the FITE app. Customers using the app will also be able to cast the stream to a WiFi-compatible TV to achieve a full-screen stream of the event.

Speaking about the partnership via a press release, FITE CEO Kosta Jordanov said: “When we first launched FITE TV, our goal was to bring combat sports fans the very best events.

“The signing of this distribution deal with UFC has validated that goal and we look forward to building an amazing relationship with the sport’s industry leader.”

UFC 215 will be available via FITE TV pay-per-view for $59.99, with pre-orders open on Friday September 1.

The FITE app is available for free download via iTunes and Google Play for iOS and Android devices respectively.

The UFC deal sees FITE add its biggest-ticket promotion to its growing stable of live digital streaming rights. The platform, which launched in February 2016, has streamed more than 500 live events and hosts more than 5,000 hours of on-demand content as part of its offering.

Freelance sports writer and MMA reporter with 19 years’ experience in the UK's national media covering major sporting events including UFC world title fights, Olympic Games, FIFA World Cup, UEFA European Championships, Grand National and the FA Cup Final.