Top European MMA promotion Cage Warriors has expanded its TV reach with the announcement of a new deal with UK free-to-air sports channel FreeSports.
The channel, found on Freeview, TalkTalk and BT on channel 95, as well as on Sky channel 424 and Freesat channel 252, offers a range of sports, including NHL ice hockey, NASCAR, NRL rugby league and European football. It will also show ONE Championship MMA shows. In total, the channel is set to deliver 1,000 live events each year.
The new deal will see FreeSports broadcast Cage Warriors shows live and for free, with the first live event of the partnership featuring Cage Warriors 86 on Saturday September 16 from Indigo at The O2, London and followed by the remaining three Cage Warriors events of the year.
FreeSports also has partnership deals with global sports management agencies including IMG, Infront, Lagardere, MP Silva and Pitch. The channel’s advertising output is managed by Sky Media.
Cage Warriors has a wide range of broadcast partnership deals, including BT Sport in the UK and Ireland, Viasat in Scandinavia and UFC Fight Pass globally, as well as a digital streaming partnership with The Sport Bible.
Commenting on the new deal Casimir Knight, CEO of Warriors Development Agency, parent company of Cage Warriors, said: “This is a great deal for Cage Warriors and for the sport of mixed martial arts in the UK.
“It will bring the great sport of MMA, and the Cage Warriors brand, to more UK homes than ever before and we’re excited at the prospect of switching more people on to the sport we love.
“We’re passionate not just about MMA, but about growing the sport in our part of the world, and we’re delighted to bring our special brand of MMA action to an even wider audience.
“We’d also like to thank our existing UK broadcast partners BT Sport for their willingness to share the rights with FreeSports. It’s typical of their commitment to growing MMA and millennial sports content.”
Richard Sweeney, general manager of FreeSports, said: “We’re delighted to welcome Cage Warriors to our new family of partners here at FreeSports.
“Mixed martial arts is one of the fastest growing sports in the world and Cage Warriors are leading the way for MMA in Europe – building on their legacy of working with world class athletes like Conor McGregor, Dan Hardy, Michael Bisping, Joanna Jedrzejczyk and many others.
“We think our viewers will love the spectacular action and great production value delivered by Cage Warriors shows. We can’t wait for the first show in London on September 16.”
More information about FreeSports can be found on their website: www.freesports.tv