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Digital Content

Digital is my bread and butter. I’ve managed websites, worked on launches, managed brands and delivered content to digital platforms throughout my 18 years in the sports media industry.

I was part of the team that built, launched and content-managed Ladbrokes.com, the sportsbook site of the biggest bookmaker in the world at the time. I also content-managed white-label sportsbook sites for Premier League clubs Arsenal, Tottenham Hotspur, Liverpool and Manchester United, as well as the white-label sportsbook and online casino sites for Playboy.

During my time at The Football Association I managed the digital content migration during the launch of the organisation’s new website, while also fulfilling content and reporting duties as part of The FA’s communications department.

At The Daily Mirror I ran the day-to-day operations of Mirror Online’s sports section as the outlet’s sports production editor. During that time I established consistent coverage of mixed martial arts (focusing on UFC and key UK-based promotions) as an integral part of the Mirror’s website. I managed a stable of freelance staff and contributors for both Mirror Sport and Mirror Football, and oversaw the day-to-day online content for Mirror Sport during the London 2012 Olympic Games.

In my role at BT Sport I managed the digital coverage of the UFC and MotoGP in particular. I also worked across the rest of the channel’s sporting output, including the Premier League, Serie A, Ligue Un, Australian A-League, Premiership Rugby and NBA.

And in my role as MMA reporter at The Sun I established the outlet’s regular coverage of mixed martial arts, majoring on the UFC. Coverage included producing daily output for the paper’s website, as well as a weekly column in the newspaper itself.

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