Digital is my bread and butter. I’ve edited websites, worked on launches, managed brands, and delivered content to digital platforms throughout my two decades in the sports media industry.
I was part of the team that built, launched, and content-managed Ladbrokes.com, the sportsbook site of the world’s biggest online bookmaker during the dot-com boom of the early 2000s. I also content-managed white-label sportsbook sites for Premier League clubs Arsenal, Tottenham Hotspur, Liverpool, and Manchester United, as well as the white-label sportsbook and online casino sites for the iconic Playboy brand.
During my time at The Football Association, I managed the digital content migration during the launch of the organisation’s new website, while also fulfilling content and reporting duties as part of The FA’s communications department.
At the Daily Mirror, I ran the day-to-day content operations of Mirror.co.uk’s sports section as the outlet’s sports production editor. During that time I established consistent coverage of mixed martial arts (focusing on UFC and key UK-based promotions) as an integral part of the Mirror’s website. I managed a stable of freelance staff and contributors for both Mirror Sport and Mirror Football, and oversaw the day-to-day online content for Mirror Sport during the London 2012 Olympic Games.
During my time at BT Sport, I was an integral part of the small digital team that established the broadcaster’s digital presence. Within that team, I managed the digital coverage of the broadcaster’s UFC and MotoGP output. I also worked across the rest of the channel’s sporting output, including the Premier League, Serie A, Ligue 1, Australian A-League, Premiership Rugby, and NBA.
And in my role as MMA reporter at The Sun, I established the national newspaper’s regular online coverage of mixed martial arts, focusing predominantly on the UFC. Coverage included producing daily output for the paper’s website, including comprehensive fight week coverage from on the ground at major events, as well as a weekly column in the newspaper itself.
Triple Take: Who should Conor McGregor fight after UFC 257 loss?
It’s time for the UFC to begin the post-Khabib era at lightweight
UFC 257 rookie report: Grading the lone newcomer in Abu Dhabi
Callout Collection: Who UFC 257 winners want next – and how likely they’ll get them
McGregor vs Poirier 2: What next for Irishman after UFC 257 loss?
Conor McGregor crushed as ‘The Diamond’ shines at UFC 257
On this week’s show, we look back at a huge night at UFC 257, as Dustin Poirier and Michael Chandler...
Conor McGregor returns at UFC 257, Max Holloway impresses at UFC on ABC 1
On this week’s show, we take a look at McGregor’s main event bout with Dustin Poirier, and preview the lightweight...
Can Dana White tempt Khabib back to the UFC?
The UFC is looking to kick off 2021 with a bang, as they get set to launch into a series...
Mondays are always my busiest days. After finishing my shift(s) and putting the kids to bed, it’s time to get...
The grind never stops, despite lockdown
I might be locked down at home here in the south east of England, but I’m still quietly getting on...
Six events, 52 fights: Just another crazy MMA weekend
One of the things I love about covering mixed martial arts is the fact that there’s always something remarkable just...
Spinning Back Clique: Bold statements after Dustin Poirier TKOs Conor McGregor at UFC 257
I take the helm for MMA Junkie’s weekly rapid-fire panel show, “Spinning Back Clique” as we pick over the big...
The Nando’s-inspired 2021 MMA ‘Hot Takes’ special
Yes, that’s right. After our special 2020 awards show last week, we’re kicking off the start of the new year...
The Brit Pack’s 2020 end-of-year special
It’s been a hell of a year. For the most part, it’s sucked, but the one release we all had...