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Digital Content

Digital is my bread and butter. I’ve managed websites, worked on launches, managed brands and delivered content to digital platforms throughout my 18 years in the sports media industry.

I was part of the team that built, launched and content-managed Ladbrokes.com, the sportsbook site of the biggest bookmaker in the world at the time. I also content-managed white-label sportsbook sites for Premier League clubs Arsenal, Tottenham Hotspur, Liverpool and Manchester United, as well as the white-label sportsbook and online casino sites for Playboy.

During my time at The Football Association I managed the digital content migration during the launch of the organisation’s new website, while also fulfilling content and reporting duties as part of The FA’s communications department.

At The Daily Mirror I ran the day-to-day operations of Mirror Online’s sports section as the outlet’s sports production editor. During that time I established consistent coverage of mixed martial arts (focusing on UFC and key UK-based promotions) as an integral part of the Mirror’s website. I managed a stable of freelance staff and contributors for both Mirror Sport and Mirror Football, and oversaw the day-to-day online content for Mirror Sport during the London 2012 Olympic Games.

In my role at BT Sport I managed the digital coverage of the UFC and MotoGP in particular. I also worked across the rest of the channel’s sporting output, including the Premier League, Serie A, Ligue Un, Australian A-League, Premiership Rugby and NBA.

And in my role as MMA reporter at The Sun I established the outlet’s regular coverage of mixed martial arts, majoring on the UFC. Coverage included producing daily output for the paper’s website, as well as a weekly column in the newspaper itself.

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UFC Uruguay: Shevchenko can shine in our 29/1 fight night treble

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Valentina Shevchenko: Meet the only woman who can stop Amanda Nunes

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UFC Newark: Covington wins to earn title shot – then gets a call from Donald Trump

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UFC Newark: Back Colby Covington to wrestle his way to another win

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After DWCS 22, Rodrigo Nascimento welcomes speedy turnaround for UFC debut

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Tracy Cortez eyes Mexico City for UFC debut after winning contract at DWCS 22

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6 burning questions at Bellator 222: Does the fire still blaze inside ‘The Red King?’

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Dustin Poirier on facing unbeaten Khabib: ‘I don’t need him to be weak for me to be strong’

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Dustin Poirier explains why he’ll hand Khabib Nurmagomedov first loss at UFC 242

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Fighting for legacy: Khabib targets Ferguson, St-Pierre following UFC 242 clash with Poirier

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Khabib Nurmagomedov: Conor McGregor begged ‘please don’t kill me’ during UFC 229 fight

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Lyoto Machida admits missing Chael Sonnen’s trash talk ahead of Bellator 222 clash

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Meet Larkyn Dasch, the Hooters waitress looking to capitalize on her Bellator 222 moment

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Different class: Putin allocates funds to build school named after UFC champ Khabib Nurmagomedov

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Missed out again: Cristiano Ronaldo bumped into second place as Lionel Messi tops Forbes’ rich list

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Praying for ‘Big Papi’: 7 photos taken following David Ortiz shooting in the Dominican Republic

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Win or go home: Tyson Fury says Anthony Joshua should retire if he loses rematch with Andy Ruiz Jr.

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Rafa the gaffer: Chelsea close in on Benitez as search for new boss approaches conclusion

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Stephen ‘Wonderboy’ Thompson targets Madison Square Garden return at UFC 244

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