Digital Content

Digital is my bread and butter. I’ve edited websites, worked on launches, managed brands, and delivered content to digital platforms throughout my two decades in the sports media industry.

I was part of the team that built, launched, and content-managed Ladbrokes.com, the sportsbook site of the world’s biggest online bookmaker during the dot-com boom of the early 2000s. I also content-managed white-label sportsbook sites for Premier League clubs Arsenal, Tottenham Hotspur, Liverpool, and Manchester United, as well as the white-label sportsbook and online casino sites for the iconic Playboy brand.

During my time at The Football Association, I managed the digital content migration during the launch of the organisation’s new website, while also fulfilling content and reporting duties as part of The FA’s communications department.

At the Daily Mirror, I ran the day-to-day content operations of Mirror.co.uk’s sports section as the outlet’s sports production editor. During that time I established consistent coverage of mixed martial arts (focusing on UFC and key UK-based promotions) as an integral part of the Mirror’s website. I managed a stable of freelance staff and contributors for both Mirror Sport and Mirror Football, and oversaw the day-to-day online content for Mirror Sport during the London 2012 Olympic Games.

During my time at BT Sport, I was an integral part of the small digital team that established the broadcaster’s digital presence. Within that team, I managed the digital coverage of the broadcaster’s UFC and MotoGP output. I also worked across the rest of the channel’s sporting output, including the Premier League, Serie A, Ligue 1, Australian A-League, Premiership Rugby, and NBA.

And in my role as MMA reporter at The Sun, I established the national newspaper’s regular online coverage of mixed martial arts, focusing predominantly on the UFC. Coverage included producing daily output for the paper’s website, including comprehensive fight week coverage from on the ground at major events, as well as a weekly column in the newspaper itself.